Absolut Joy is for people who want to achieve image perfection for both day and night. The priorities in our collection are the cut, technical execution and commitment to the masculine fabrics (wool, cotton), as well as a rubberized denim. In Italian brand`s collection one should look for things that highlight individual style. They are designed for people who prefer the classics, but have a good sense of humor, for people who are "strong in spirit and are no strangers to entertainment." The main concepts here are dynamism, simplicity and naturalness.