Established in 1998, Iceboys is a trademark of SDR Ready Wear, an exporter of Turkish menswear fashions to Europe and Russia. Headquartered in Istanbul, the brand is distributed through boutiques and specialty chain stores, which also carry well known casual-wear brands like Freesoul, Levi’s and Mavi Jeans.
Iceboys and ICB London are casual lifestyle brands inspired by Europe’s street-wear trends.
Iceboys’ brand identity has deep roots in the youth club culture. Istanbul’s vibrant nightlife scenes provide cues for the brand’s designers.
Having made a safe bet on denim, combination of trendiness and originality and also excellent quality made it possible for ICEBOYS to secure its place on the international market. Today the company is present in 48 countries from the UK to Egypt.